The following chart shows the popularity of whiteboard videos as tracked by Google trends. Why are whiteboard videos so popular?
You can look at Google Trends – Whitebaord Videos for yourself for the latest statistics.
Effective Audience Engagement
Everybody, at some point, has been sitting at a conference table or a restaurant, trying to explain an idea when they grab a piece of paper or a napkin to advance the discussion. Grabbing the napkin means the explainer human is thinking the listening human will understand the idea better if a visual aid is integrated into the story. In addition, the person listening to the idea appreciates the extra mile that the explainer is going and that can help with influence and motivation.
Part Entertainment, Part Information
Customers are bored these days. Web and mobile visitors are assaulted by a sea of static text-based marketing and advertising media that does not spark their interest. Because most whiteboard videos start with a blank slate and magically create content as the video progresses, it really ends up being a form of entertainment — even a form of perceived magical entertainment.
Flexibility and Cost Effectiveness
There are many types and flavors of whiteboard videos. Whiteboard explainers can be a stop motion capture of an actual dry erase marker on a whiteboard or they can be pure animation based on software platforms like After Effects or Flash. Just like a ball of clay can be molded into a useful tool or a work of art, whiteboard videos can become very engaging stories that influence and motivate their audience. In addition, because the media is often primitive and simple, whiteboard videos are often very economical to produce.
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